In our journey towards personal and professional growth, procrastination emerges as a familiar foe, silently eroding our dreams and aspirations. However, there exists a powerful concept that not only challenges procrastination but serves as its direct opposite: Proactivation. Introduced by Brooke Castillo of the Life Coach School, proactivation is a transformative approach that compels us to act ahead of time, ensuring our future success by handling our responsibilities now.

What is Proactivation?

Proactivation is a term coined to embody the essence of being proactive about our future instead of delaying important actions. It represents a shift from being reactive—where we find ourselves constantly catching up with life—to being in control and creating the life we desire ahead of time.

The Pitfalls of Procrastination

Procrastination is often rooted in fear, overwhelm, or a desire for perfection, leading us to put off tasks. It traps us in a cycle of short-term relief but long-term dissatisfaction. Whether it’s fear of judgment or a misguided belief that we work better under pressure, procrastination keeps us from realizing our full potential.

The Power of Proactivation

Proactivation flips the script on procrastination. Instead of putting off tasks due to fear or perfectionism, it involves setting clear deadlines and working towards them with intent. This method utilizes our prefrontal cortex—the part of the brain responsible for decision-making and future planning. By being proactive, we take charge of creating outcomes, rather than reacting to circumstances.

Step-by-Step Guide to Proactivation

  1. Make Result-Oriented Plans: Focus on planning actions that produce tangible results rather than merely occupying time.
  2. Schedule in Chunks: Break down your tasks into manageable chunks and schedule them on your calendar. This visual representation of your tasks helps maintain focus and momentum.
  3. Commit to Your Plan: Treat your plans with seriousness and intent. Follow through with the dedication of meeting a high-priority commitment.
  4. Set Early Deadlines: By setting deadlines that are ahead of your actual deadlines, you give yourself a buffer and reduce stress, allowing you to enjoy the satisfaction of completing tasks early.

Proactivation in Action

Imagine applying proactivation to your personal goals. Whether it’s advancing in your career, improving health, or developing a new skill, think about how different your life could be if you consistently acted on your plans ahead of time. This approach not only ensures progress but also builds a powerful trust and confidence in yourself.

Scientific and Practical Aspects of Proactivation

The effectiveness of proactivation is backed by principles from behavioral psychology and neuroscience. Planning and acting in advance engage our brain’s higher-order functions, allowing us to override our instinctual responses that lead to procrastination. This proactive behavior reinforces a positive feedback loop in our brain, making it easier to establish and maintain productive habits.

Overcoming Barriers with Proactivation

The biggest challenge to adopting proactivation is our own resistance to change. To overcome this, start small. Choose one area where procrastination impacts you the most and apply proactivation. It could be as simple as preparing for a meeting the day before or planning your week every Sunday. The key is consistency and gradual escalation, allowing your successes to build momentum.

Proactivation and Time Mastery

Mastering proactivation is essentially mastering time management. It empowers you to take control of your time, ensuring that you live a life of purpose and achievement. By being proactive, you can avoid the pitfalls of last-minute pressure and the stress that comes with it. You not only get more done but also improve the quality of your work and your life.

The Time Mastery Toolkit

To help you kickstart your journey of proactivation, I have developed the Time Mastery Toolkit. This toolkit is designed to offer practical tools and strategies, grounded in scientific research, to help you effectively plan and execute your tasks ahead of time. With this toolkit, guided by my expertise, you can transform your approach to time management, turning proactivation into a daily practice that drives your success.


Proactivation is more than just a strategy; it’s a lifestyle change that promotes a fulfilling and proactive way of living. By choosing to proactivate, you choose to live a life dictated by your dreams and aspirations, not by your fears or hesitations. Embrace proactivation and watch as you transform not only your tasks but also your life, achieving a sense of accomplishment and satisfaction that is truly transformative.

Sincerely yours,

Dr. Sophie


Inspired by:

Castillo, B. (Host). (2017, April 20). Time management. The Life Coach School Podcast (No. 162).

Castillo, B. (Host). (2017, September 14). Proactivation. The Life Coach School Podcast (No. 181).

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